Where is wired magazine sold

Still, Wired was launched amid such hype that it might have been impossible for it to live up to the soaring ambitions of its founders. Since those failed offerings, Wired Ventures has had to scramble for private financing while trimming costs and curtailing its appetite for confusing layouts, trendy jargon and fluorescent-colored pages.

In recent months, Wired was widely known to be seeking a buyer and was reportedly close to a deal with Miller Publishing Group of Los Angeles before accepting the offer from Advance, which has been an investor in Wired since All Sections.

Despite those funding snafus, the magazine is still popular with gilt-edged advertisers. Wired has scored with Madison Avenue by identifying a tech-savvy market interested in computers, cars , booze, sound systems - an affluent toys-for-boys market.

Eighty-one percent of Wired's readers are male, according to Wired. Wired's ad numbers in '97 were steady if not exciting. According to the Magazine Publishers of America, Wired's advertising pages ticked up 0. Its ad revenue was up Wired Executive Editor Kevin Kelly, who has been with Wired since its start-up days, makes a similar point. Says Kelly: "Wired covers what it is to be modern.

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