What type of business is mtv

The analysis of foreign markets became more important for enterprises, because of the increasing internationalization of the business activity. While at the beginning of the internationalization, standardization and differentiation just considered domestic markets, today market segmentation is taken on global extent because of intensified. Learning goals: 1. What is an internal analysis? What internal analysis models are there? Apply on MTV 4. What is a business model? What is a value chain?

What is the target group of MTV? The goal of an internal analysis is to identify the strength. It's willing to go on strike on the biggest day of the year for the product review and recommendation site. February 26, by Chris Smith. Most Read. Future of Work. Industry Trendsetters. Digiday Top Stories. Evolving Agencies. And as an operation gets bigger, unfortunately it adds layers of bureaucracy.

By having a decentralized operation, your small units are able to respond at the local level without getting bogged down in bureaucracy. Small units also enable you to create a local culture. Going small and going local was a risk early on because the MTV brand was strong and closely guarded in the US. To build decentralized units to bring the brand to local audiences internationally we had to hire good people and trust them.

Mistakes were made. From my military experience, I was able to apply organizational design lessons that helped me. Not only to establish relationships externally and show how important a particular market is, but also to learn much more about your market. A common mistake that business people often make is that when they do travel, they go the airport conference room and hotel room.

You have to go out and discover the culture, and not be afraid of travel. They all made for terrific experiences and for good stories, but also I think benefitted the business because I was able to establish a credibility at a senior level that opened doors. However, program consistency is very conducive to unified management and can decrease administrator cost.

From this survey, we can realize the current state of the music industry. So it still has an opportunity for MTV to reach more countries and much room for MTV to make more music-related programs to enrich its music kingdom.

Moreover, it is a trend that Music television cooperates with new technology- websites. So MTV can try to cooperate with them in depth. And telecommunication companies also want to cooperate with Music television to make programs.

For example, Vibo and MTV make an interactive audio-visual dating program. People can use mobile phone to watch this program. Threats For the threats, local music channels threaten MTV programs. Apparently, local music channels do better in localization and the audiences grow up with local channels.

So they are more familiar with local channels. For the audiences, it is still late for MTV to enter local market. Consequently, the threats from local music channels should not be underestimated. Another threat is from changing youth demographics. The young generation is changing their tastes.

Generation Z has a different taste with generation Y. So, apparently, Generation Z prefers digital music than music programs in television. MTV Competitors Analysis The key factor for competitive success is how a company differentiates itself superior to its competitors.

MTV, as a very successful global brand, is not an exception. MTV, to be considered as the market leader, we may ignore some sustainable competitive advantages in global competition. Hence, the competition in USA is insignificant. Asia is a big market and also the real competitor—Channel V. Simply because its first mover advantage and its juggernaut in Asia.

Channel V never stops determining objectives and differentiating from this competition. With their pioneers, Singapore-based MTV music television Asia and its Hong Kong-based counterpart Channel V have been invested a lot in their distribution in this region. As the called No.

Up to 70 percent playlist in Asia is local music videos and customized programming hosted by more than 30 local VJs. While Channel V only has 35 percent local programming, predominantly concentrates on international offerings.

It attracts more audiences of different classes to concentrate on their programs. For both of them, advertising revenue is the main source of income. Temporarily, it seems that MTV has the upper hand in attracting advertisers, yet Channel V has its lower operating costs Ellis, For both of them, sales of programming is another main source of income. According to Paul Temporal, degree marketing approach, one billion worldwide viewer base, it provides the ultimate customer connection that marketers yearn for.

MTV unites the youth as a standard-bearer for youth culture by informing its viewers about modern lifestyles. MTV is keeping its own way by reinventing itself to truly understand its customers. The focus is on brand features and attributes can be used to endorse the perception. Channel V is attempting to position itself as a more international and hip alternative in the Asian market. Though television remains a key medium for videos, the net has changed the video viewing significantly.

Youtube , My Space and ITunes have taken more than 50 percent share in music video viewing in Internet. And more and more young people are more willing to download music videos to their phones because mobile is taking off fatter and easier. In those competition campaigns, MTV never stops its faster mover advantage to hallenge and fulfill itself to make it better. Global Strategy MTV can be called one of the best examples in aspect of its global strategies.

And it has developed to be a world-wide brand with programs covering countries and regions. During the past 30 years, it has succeed to spread spirit of MTV brand and its pop culture from a single country—America to different continents, such as Asia, Europe, Latin America, Australia and so on.

What is more, it has a profound impact on the music industry and pop culture all over the world. So in this project, we analyze the reasons why MTV is capable to build its global brand and then offer the further explanations about its entry strategies.

Besides of those, we classified its business model into two parts: operation and income source. And then, we draw a conclusion by providing short summary about the common characters of partners in all business models. Advantages and Disadvantages for Entry strategies According to Mr. David KO, there are both advantages and disadvantages for any enterprises to enter foreign markets and globalize their business.

As to MTV, there are also many encouraging and discouraging forces influencing its global market entry. For the positive ones: nowadays, high technology has been developed rapidly, such as Satellites, HDTV, Internet, and digitalization etc. All these high technology stimulate MTV to provide its programs through different platforms to access to its targeted markets.

On culture aspect, cultural convergence becomes more and more obvious all around the world. Furthermore, at the same time, cultural exchange and cooperation became more and more frequent among different countries. Besides of those, because of the rise of global youth culture and the emergence of new markets such as India, China and Brazil, all these changes imply more market needs.

While, MTV in America has channels in total and the domestic markets has already been saturated. So MTV managers have strong desire to develop their global brand to seek its new opportunities. In addition, the trend of free markets in the world and the trend of economic globalization also act as the stimulations for its foreign market entry.

The most important one is that MTV has strong excess capacity, for example, it has advanced manufacturing and transmission technology, the substantial entertainment content, the well-capitalized foundation and the rich experience in marketing. All these factors are necessary for MTV to entry the global market. While, there are some encouraging forces preventing MTV from its global expansion.

Firstly, it lacks cultural understanding, and it is hard for MTV to adapt to different markets because of different economic, political, and legal environments. Secondly, in order to be global, it must invest more money in its expanding businesses so that their costs are mounting up. The third one, national control barriers exist in some counties, for example, there are some tight restrictions to regulate media field in China.

In order to enter the global market successfully, all these negative factors should be taken into considerations. Think global, Act local All their programming strategies presents concept of think global, act local.

Their programs combine local personalities and global youth value, universal music. In short, they are the programs locally produced and globally shared.